Omistajan K-Plussa

If you are not already eligible for K Group’s ‘Best Customer’ benefits, you can now join Shareholder’s K-Plussa if

• You are a member of K Group’s Plussa customer loyalty scheme with personal registered purchases of at least 3,000 euros from K Group stores in Finland over the past 12 months

AND

• You own at least 100 shares in Kesko Corporation.

When joining Shareholder’s K-Plussa, you must grant Kesko permission to check, at regular intervals, that you hold a sufficient number of shares in Kesko. We check the amount of Plussa purchases accumulated by customers who have joined Shareholder’s K-Plussa once a year. You can see your 12-month accumulated Plussa purchases in the K-Ruoka app or by logging into your Plussa account.

As a K Group ‘Best Customer’, you enjoy the best benefits. In addition to the accumulation of Plussa points and existing Plussa benefits, you will also receive valuable additional benefits with K Group stores and partners, more personal service, and the opportunity to exchange Plussa money with Finnair Plus award points. You will also receive more personal MyPlussa benefits in K Group grocery stores. When you join Shareholder’s K-Plussa, you will receive the same ‘Best Customer’ benefits as those Plussa customers who are at the ‘Best Customer’ tier because the annual accumulated purchases of their Plussa household amount to at least 6,000 euros.

Best Customer benefits in K Group stores and partners

Your grocery K-retailer offers additional ‘Best Customer’ benefits based on your personal purchase history, as well as special benefits. This way you receive benefits on products you tend to buy anyway. The benefits are pre-loaded on all Plussa cards of your Plussa household, and you can redeem the benefits by using a Plussa card when paying. In addition to grocery stores, other K Group store chains and K-Plussa partners also offer benefits.

Stay informed of your ‘Best Customer’ benefits To stay up to date on your current ’Best Customer’ benefits, download the K-Ruoka app or log in to your Plussa account. You can also subscribe to weekly email updates on your personal MyPlussa benefits – this service is available in Finnish only.
Signup for newsletter Linkki ohjaa sinut toiseen palveluun. (in Finnish)

Best Customer ID

You will find your digital Best Customer ID in the K-Ruoka app and the Plussa.fi login page. To access your ’Best Customer’ benefits in K Group grocery stores, use any Plussa card in your household, a payment card with a Plussa facility, or a K-Plussa Maksuaika card. The benefits are automatically available with all Plussa cards in your Plussa household. To access ‘Best Customer’ benefits in other K Group stores and with our partners, show your Best Customer ID in the K-Ruoka app. Remember to also show your Plussa card at checkout to register your Plussa points.

Special benefits offered by our partners

If you are a K Group ‘Best Customer’ and the primary member of your Plussa household, you can exchange Finnair Plus reward points with K Group Plussa money. As of 1 January 2023, you can only exchange Plussa money already paid to your Plussa household. Two Finnair Plus reward points give you one K Group Plussa point, and one K Group Plussa point gives you two Finnair Plus reward points. For example, by exchanging 15,000 Plussa points for Finnair Plus points, you can redeem a flight reward trip to Southern Europe! To exchange points between Finnair and K Group, contact the K-Plussa customer service chat.

Who can join Shareholder’s K-Plussa?
Members of K Group’s Plussa customer loyalty programme in Finland who are not already at the ‘Best Customer’ tier can join Shareholder’s K-Plussa if

• Their registered personal Plussa purchases from K Group stores amount to at least 3,000 euros for the past 12 months

AND

• They hold at least 100 shares in Kesko Corporation

When joining Shareholder’s K-Plussa, the Plussa member must grant Kesko permission to regularly check the status of their shareholding in Kesko to ensure they meet the requirement concerning shareholdings.
Join Shareholder’s K-Plussa here

SHAREHOLDING

I am a Kesko shareholder – do I need to be a member of K Group’s Plussa customer loyalty programme to be able to join Shareholder’s K-Plussa?
Yes, in order to join Shareholder’s K-Plussa, you must be a member of the Plussa customer loyalty programme in Finland. You can link your existing personal Plussa membership to Shareholder’s K-Plussa. In order to join Shareholder’s K-Plussa, your personal registered purchases from K Group stores must have totalled at least 3,000 euros for the past 12 months.

Kesko Corporation has two share series: A shares and B shares. Does it matter which share series I own?
No, share series are irrelevant for Shareholder’s K-Plussa: you can own A series and/or B series shares, as long as the total number of Kesko shares you hold is at least 100.

Does it make a difference whether my Kesko shares are in a book-entry account or an equity savings account?
No, for Shareholder’s K-Plussa it does not make a difference whether your shares are in a book-entry or an equity savings account.

Can I still be part of Shareholder’s K-Plussa and receive K Group’s ’Best Customer’ benefits if I sell my shares in Kesko?
The ownership of at least 100 shares in Kesko is a prerequisite for Shareholder’s K-Plussa. If you own less than 100 shares in Kesko, you will no longer be entitled to K Group’s ’Best Customer’ benefits as a member of Shareholder’s K-Plussa. Kesko checks the shareholdings of the customers who have joined Shareholder’s K-Plussa at regular intervals.

You can, however, still access K Group’s ’Best Customer’ benefits if the accumulated purchases of your Plussa household from K Group stores have exceeded 6,000 euros in 12 months.

If I am a member of Shareholder’s K-Plussa and then sell my shares in Kesko, will I automatically become a member again if I later buy at least 100 shares in Kesko?
No. If you have resigned from Shareholder’s K-Plussa or if we have deemed you cannot be a member because you do not meet the stated membership requirements for purchases and/or shareholdings, you can re-join Shareholders K-Plussa when you again meet the requirements. We will not, however, automatically reinstate you as a member.

I own shares in Kesko through my company - can I join Shareholder’s K-Plussa based on these shareholdings?
No, only personal shareholdings in Kesko make a Plussa-member eligible for Shareholder’s K-Plussa.

Can I access the benefits granted to K Group’s ’Best Customers’ even if I do not own shares in Kesko?
Yes, you will also receive the same K Group ’Best Customer’ benefits if your Plussa household has accumulated purchases from K Group stores that exceed 6,000 euros for the past 12 months. The same ‘Best Customer’ benefits are offered in both cases, and they are available to all members of your Plussa household.

PURCHASES

Do all purchases made by members of my Plussa household count towards the 3,000 euro limit required for Shareholder’s K-Plussa?
No, only the personal registered purchases by the person who owns the shares and joins Shareholder’s K-Plussa count towards the accumulated purchase amount. However, all members of your Plussa household can access the ‘Best Customer’ benefits granted based on you joining Shareholder’s K-Plussa.

Will I continue to receive K Group’s ‘Best Customer’ benefits if my personal Plussa purchases in 12 months fall short of 3,000 euros?
Registered personal purchases of at least 3,000 euros from K Group stores in Finland over the past 12 months are a prerequisite for Shareholder’s K-Plussa and for receiving ‘Best Customer’ benefits. We check your accumulated purchases once a year. You can, however, still access K Group’s ’Best Customer’ benefits if the accumulated purchases of your Plussa household from K Group stores have exceeded 6,000 euros in 12 months.

I have/My company has a Business K-Plussa card: do purchases made using that card count towards the 3,000 euro limit required for Shareholder’s K-Plussa?
No, only the personal registered purchases by the person who owns the shares and joins Shareholder’s K-Plussa count towards the accumulated purchase amount.

JOINING SHAREHOLDER’S K-PLUSSA

Can I join Shareholder’s K-Plussa if I am already at the K Group ’Best Customer’ membership tier?
If you are already a K Group ’Best Customer’ based on the accumulated purchases of your Plussa household, you cannot join Shareholder’s K-Plussa. However, you already have access to the same benefits you would receive under Shareholder’s K-Plussa.

How long will I remain a member of Shareholder’s K-Plussa?
Once you have successfully joined Shareholder’s K-Plussa, you will receive the related benefits as long as you meet the requirements for accumulated purchases and shareholdings.

Can I resign from Shareholder’s K-Plussa?
If you wish to end your Shareholder’s K-Plussa membership, you can withdraw the permission you have granted to Kesko to check your shareholdings in the company. This will not affect your membership in the Plussa customer loyalty programme. If you sell your shares and consequently hold less than 100 shares in Kesko or if your personal registered Plussa purchases from K Group stores amount to less than 3,000 euros in 12 months, you will no longer be part of Shareholder’s K-Plussa. We check your shareholdings in Kesko at regular intervals, and your accumulated Plussa purchases once a year.

If you have any questions or feedback, please contact the K-Plussa customer service.