Parhaat asiakkaat

K-Plussan Parhaana asiakkaana saat arvokkaita, henkilökohtaisia etuja ja entistä yksilöllisempää palvelua.

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The Best customer membership is reforming

We want to serve our Best customers more personally and responsibly. With the reform, we are pleased to offer You more benefits based on your personal purchase history. Our communication will also be more targeted in the future; instead of a monthly letter, you will receive your MyPlussa benefits weekly in your email. The purchase limit is lowered – membership is valid for 12 months at a time

In the future, the Best customer membership level will be reached when your household's purchases from K-Group stores have exceeded EUR 6,000 in the previous 12 months (previously EUR 6,500). Membership is valid for 12 months at a time. You can conveniently monitor the status of your cumulative purchases from the membership pages or the K-Ruoka mobile app.

The membership ID is now digital

From February 2021, the digital membership ID of the Best customer can be found in the K-Ruoka app and on your own membership pages at We aim to reduce plastic by investing in digital channels. As a result, we will no longer send new black Plussa cards to customers who achieve the Best customer membership level.

What will change, in a nutshell

  • More personal benefits
  • Instead of the black card, the Best customer membership ID is now in the K-Ruoka app and on
  • Lower purchase limit
  • Membership valid for 12 months at a time
Parhaat asiakkaat saavat etuja näyttämällä mustaa Plussa-korttia

The best benefits

As a K-Plussa Best customer, you enjoy the best K-Group benefits. In addition to the accumulation of Plussa points and the existing Plussa benefits, Best customers receive e.g. valuable additional benefits from K-Group stores and partners, more personal service and the opportunity to exchange Plussa points and Finnair Plus award points. As a Best customer, you will receive more personal MyPlussa benefits from K-food stores from March 2021.

You become a K-Group Best customer when your household's Plussa purchases from K-Group stores have exceeded EUR 6,000 in the previous 12 months. Plussa purchases include purchases by the main cardholder and any parallel cardholders connected to it. So, it is worth concentrating the purchases of the whole family in K-Group!

Best customer's MyPlussa benefits weekly to your email

We want to communicate to Best customers in the most targeted way possible. Our monthly newsletter will be cancelled, and we will send you more personal MyPlussa benefits to your email every week. You can stay up-to-date on the current benefits by subscribing to the direct email via the link below.

Sign up for the Best customers’ newsletter >

Membership ID of the Best customer and the black Plussa card

The membership of the Best customer is digitalising, and the membership ID can now be found in the K-Ruoka app and on your membership pages. The black Plussa card no longer serves as the Best customer's membership ID. We will no longer send new black Plussa cards to customers who achieve the Best customer level.

What happens to the existing black card?

You can still use your black Plussa card as a regular Plussa card. In K-food stores, you get the benefits of the Best customer with all Plussa cards of your household, including a bank payment card equipped with the Plussa feature or a K-Plussa Mastercard. The benefits are pre-loaded on all the cards of your household.

In other K-Group stores and with our partners, you will receive benefits from February by showing the Best customer membership ID from the K-Ruoka app. Please note that registering Plussa points also requires reading the Plussa card at the checkout.

Parhaan asiakkaan tunnus

Double the points with K-Plussa Mastercard

When you pay for your purchases with the K-Plussa Maksuaika card, you will earn double Plussa points for all your purchases from K-Group stores until 31 December 2021. If your card is lying on the bottom of your wallet, now is the time to start using it actively. Campaign points will not factor in on the total bonus points earned and do not accrue on car service.

If you do not yet have a K-Plussa Maksuaika card, you can order it here.

Best customers’ benefits

We want to offer K-Group Best customers the best benefits of K-Group and our partners. We will tell you about the benefits by email and in the K-Ruoka app. You can also log in to your Plussa account and check your current benefits there.

K-Plussa customer service

If you have a question or want to give positive or negative feedback, please contact K-Plussa customer service on +35810 19 8604. We serve you on weekdays between 9–16. Within Finland, calls are charged at the local network rate or the caller’s mobile phone rate.

Your benefits from K-food stores

Your own K-food retailer offers Best customers more benefits based on personal purchase history. You get benefits from products that you are in the habit of buying. The benefits are pre-loaded on all Plussa cards of the household and you can redeem the benefits by using the Plussa card when paying.

Your other benefits

In addition to food stores, other K-Group chains, such as Intersport and Budgetsport, as well as K-Plussa's partners offer benefits. Your benefits from K-Group car dealerships and K-Caara You get a 15% discount on ski boxes and roof racks at Volkswagen, SEAT and Audi Centers (Helsinki, Espoo, Vantaa, Turku, Huittinen, Forssa, Kotka, Kouvola, Lappeenranta, Joensuu, Kuopio, Lahti, Hämeenlinna, Hyvinkää and Tampere). The benefits are valid between 1 February and 31 March 2021.

You get the benefits by showing your Plussa card and the Best customer membership ID from the K-Ruoka mobile app.

Special benefits of partners

As a Best customer, you can exchange Finnair Plus reward points and K-Group Plussa points with each other. Two Finnair Plus reward points give you one Plussa point and one K-Group Plussa point gives you two Finnair Plus reward points. For example, by exchanging 15,000 Plussa points for Finnair Plus points, you have the opportunity to redeem a flight reward trip to Southern Europe or Dubai! To exchange points between Finnair and K-Group, call K-Plussa customer service on +35810 19 8604.